Trade Marketing

Inhouse Trade Marketing Team

Fairtrade’s in-house trade marketing team, dedicated to better understanding of the shopper behaviour, deploys the right communication mix at the stores.
Expertise in trade marketing management across Food, Non Food & Frozen Food categories.

Promotion Planning

Promotion planning and deployment in market towards delivering aligned brand objectives.
Using secondary visibility assets across various business channels & categories.

Activation & POSMs Deployment

Expertise in providing cutting-edge in-market activation deployment.
Expertise in developing and deploying POSM in stores to deliver superior business results.

Category Management

Category management project development and deployment across key customers.
In-store shopper excitement activities such as Lucky Draws, Primary Bay activations, Outdoor brandings and Digital activation.

End to End Feedback

Providing feedback from the Point of Purchase to the business partners allowing them to fine tune product proposition as the best fit with the Consumer and Customer expectations.

Brand Building

Supporting the Brand Building Initiatives through In-Store Product Sampling and Product Detailing through promoters.
New Product Launch Planning with 360° Activations across Print Media, Listing, In-Store Visibility and Sampling.